RICED THANKSGIVING POINT

WOW Atelier

Taylor Parkin, Zane Hanzon
Restaurant
Lehi, Utah | 2016

Design Team: Greg Walker (Lead) & Kirby Lockard

Photography by Trevor Muhler

RICED is a branded environment designed by WOW Atelier. The physical restaurant down to the logo, were all part of the process. Focusing on the Fast Casual experience using bold accents and natural materials to create a brand expressing a clean, quality environment and menu with unique choices of a variety of fried rice dishes and familiar chinese entrées. The design was meant to spotlighting one of the owners and head chef Hai Chen’s personality and history growing up in China and the traditional fried rice dishes his family would make for him as a child.